Free App Store Keyword Tool

Discover how competitive any keyword is on the App Store. See top-ranking apps, competition level, and more — completely free.

What is App Store Optimization (ASO)?

App Store Optimization (ASO) is the process of improving an app's visibility in app store search results. Similar to SEO for websites, ASO helps your app rank higher for relevant keywords, increasing organic downloads without paid advertising.

Why ASO Matters for Indie Developers

Over 65% of app downloads come directly from App Store search. If your app isn't optimized for the right keywords, potential users will never find it. ASO is the most cost-effective way to increase downloads — it's free organic traffic.

Key ASO Factors

  • App Title — Include your primary keyword. Keep it under 30 characters for readability.
  • Subtitle — Use your secondary keywords here. Max 30 characters on iOS.
  • Keywords Field — iOS gives you 100 characters. Use all of them, separated by commas, no spaces.
  • Description — While less impactful on iOS, a well-written description improves conversion rates.
  • Screenshots & Preview Video — High-quality visuals increase install rates by up to 35%.
  • Ratings & Reviews — Apps with 4.5+ ratings rank significantly higher.
  • Localization — Translating your listing to multiple languages can increase downloads by 100-200%.

How ASOForge AI Helps

ASOForge AI automates the entire ASO process. Our AI analyzes real App Store data to generate optimized metadata, track keyword rankings, and translate your listing to 35+ languages — all in seconds instead of hours.

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